Sephora, the leading beauty specialty retailer, and pantone, the global color authority, unveiled the new sephora + pantone color iq system this week. The color of your skin (light or dark) goes up and down. Sephora Pantone Color Iq Sephora Color Pantone Color All that you have to do is enter the brand that you use and the shade and it will create your color iq number and show you products that come in the a similar shade. Sephora color iq system . I think it makes things way more efficient when. With your skintone number in hand, you tell the color iq system whether you’re looking for a red, pink, nude, coral, berry or unconventional lip color (like blue, green or purple). Pantone test this system determines the best product suggestions for different customers based on their preferences. Depth, undertone, and saturation — versus the industry standard, which currently only consists of depth and undertone, not saturation. In your opinion, how effective is sephora's colo...